About Briglle

Design with Purpose and Adaptability

I stand out as a disciplined, perseverant, and resilient individual with great attention to detail and a perfectionist approach to everything I do. My analytical thinking and active listening skills allow me to understand the needs of each project and make sound decisions to achieve the best outcomes.

In addition to my passion for accessible, human-centered design, I balance creativity with technical ingenuity, enabling me to develop innovative and practical solutions. My purpose is to enhance user interaction and quality of life through meaningful experiences, leveraging tools like design systems and emerging technologies such as artificial intelligence.

14 Years of Evolution

I am part of a generation that has witnessed impactful transformations, facing challenges shaped by trends and social changes. We transitioned from simple cell phones, where playing "Snake" was the pinnacle of entertainment, to a world where everything we design must adapt to multiple sizes and devices.

As a natural-born graphic designer, I learned to appreciate the smell of paper, the texture to the touch, and the effect of colors in a printing press. However, the digital world that unfolded before my eyes completely transformed my perspective. I ventured into the world of coding and was quickly fascinated by CSS styles, which allowed me to bring my designs to the digital environment just as I had envisioned them. Those were the early years of my career, blending creativity, technical skills, and an unquenchable passion for learning.

Shaped by Years of Agency Experience and Expertise

”I believe in the power of creating; it’s not just my job, it’s my way of life.”

- Briglle Cárdenas

UX/UI: My Professional Transformation

Years were spent creating websites, perfecting every detail with a pixel-perfect approach. The arrival of mobile phones marked a pivotal shift: learning to design for various devices became essential, driving me to delve deeper into operating systems and the needs of a constantly evolving society. It was in this context that the terms UX/UI emerged—concepts that were initially unclear but that I gradually realized I had already been applying in my work.

At the same time, my role within the agency also evolved. I transitioned from being a designer to taking on a more strategic role—conducting interviews, engaging with clients, and finding effective solutions. The trust placed in me, thanks to my responsibility and commitment, allowed me to make autonomous decisions, solidifying my ability to lead and meet the expectations of both the team and clients.

Accessibility, Learning, and a Global Perspective

At this stage of my career, accessibility became a transformative topic that reshaped my approach as a designer. While we created visually appealing designs, I paused to reflect on whether they were truly designed for everyone to use—without exceptions. This realization marked a turning point, leading me to explore how to apply design principles that are not just inclusive but universal.

My curiosity and desire for growth opened countless learning opportunities. Amid so much information, I learned to focus it to strengthen my profile and prepare for new challenges, including working with multinational companies. This involved developing my language skills, especially in English, and dreaming of adding French to my repertoire.

I am someone who approaches life as an adventure, always seeking to broaden my perspective and explore new ways of seeing the world. This dreamer spirit drove me to want to cross borders from my workplace—and I finally achieved it.

Connection and Empathy: The Value of Being Freelance

Throughout this journey, my personal drive to help others led me to explore the freelance world, a role I embrace with great passion. This path allows me to connect with people full of dreams and aspirations for their ventures, offering them support as they take their first steps toward success.

Thanks to my strategic vision and experience, I can guide them in navigating digital media—helping them understand how to start, prepare, what to learn, and how to position themselves in the digital world. I also provide services in areas like website creation, social media communication, and everything necessary to bring their ideas to life.

What I love most about this work is the human connection: listening, understanding their needs, and offering the best of my knowledge to help turn their projects into reality. This ability to empathize and contribute to others' dreams is, without a doubt, one of the greatest drivers of my career.

The Evolution of My Skills and System-Centered Design

Throughout my career and ongoing learning journey, I discovered my passion for creating design systems. It was a transformative process that required me to evolve my technical skills and adapt to new tools. I started working with Photoshop, transitioned through Sketch and Adobe XD, and eventually embraced Figma—a platform that has revolutionized the way we design. Without overlooking key tools from the Adobe suite, this journey highlights how the technologies we use also shape trends in our field.

Since 2020, with the rise of artificial intelligence, I have dedicated these years to refining my professional practice, integrating all the knowledge I had previously acquired. I chose to specialize in design systems—a role that combines all my past experiences: collaborating with development teams, interacting with clients, optimizing for SEO, and applying my interest in accessibility.

Reflection and Next Steps

At this point in my career, I am focusing on developing soft skills—abilities that allow me to inspire other designers who are just starting their professional journey. My goal is to guide them in connecting directly with the tools and possibilities that design offers today, helping them visualize their potential and build meaningful solutions.

I firmly believe that being a designer means embracing a continuous process of evolution. It’s about learning to see the world from unique perspectives to communicate through colors, shapes, typography, shadows, and countless other creative possibilities.

I want to pass this vision on to the new generation of designers and demonstrate that Latin American talent has the capacity to cross borders and stand out on a global level.

If you're interested in my profile and believe I can add value to your project, feel free to reach out.